Buy Buttons are a feature that allows website visitors to find where to purchase a product. On Datafeedr, Buy Buttons are displayed near a WooCommerce or external product and use an affiliate link. When a website visitor clicks on the Buy Button, they are sent to the merchant’s website to see the product being sold. Since Buy Buttons are what allows website visitors to make a purchase, it is important to consider how to optimize Buy Buttons to boost conversion rates and sales. Continue reading to learn the different options and customizations available for Buy Buttons. One option you have is to customize the appearance of the Comparison Set Buy Buttons. You can change the color of the Buy Button as well as the color of the text on the buy Button. Learn how here.