When you create a new Product Set, it’s easy to think that more updates are always better. Frequent updates feel like the safest way to keep prices accurate, products available, and listings current.
The real goal is not to update as often as possible. It is to find a pace that keeps Product Sets trustworthy, predictable, and useful for your audience viewing them.
Start With What the Content Is Meant to Do
Before thinking about timing, it helps to step back and look at the content the Product Set supports.
Some Product Sets are meant to highlight current prices, deals, or fast-moving products. Others are designed to help people compare options or understand a category over time. Those pages usually benefit from a calmer pace.
For more information on how to update a Product Set, click here.
When More Frequent Updates Help
More frequent updates tend to work best when a Product Set:
- Appears on a page with steady traffic
- Focuses on price-sensitive products
- Pulls from many merchants
- Supports seasonal or promotional content
In these cases, updates help keep the set relevant and accurate.
Many Product Sets can also do better with slower update schedules.
Evergreen guides, narrowly focused lists, and sets built around stable products often feel better when they do not change too often.
Signs You Should Update More Often
On the flip side, updates may be too infrequent if pricing feels outdated, products regularly go out of stock, or newer items never appear.
A good rule of thumb is to pay attention to what visitors experience. If they click through to unavailable products or outdated offers, it’s a sign that freshness matters more for that set.
A Simple Way to Choose a Schedule
A helpful starting point is to think about how often you would realistically want to review the list if you were managing it by hand.
Use that as your baseline. Let the Product Set update automatically at that pace, and adjust only when there’s a clear reason to do so.
Many users find that fewer updates combined with occasional check-ins work better than frequent updates alone.
The right update schedule supports both. When updates are paced well, Product Sets feel helpful rather than unpredictable, and that’s usually what leads to better long-term results.
To learn more, visit https://datafeedrapi.helpscoutdocs.com/.
