"Buy Now" links are direct URLs that take website visitors to a specific product page where they can immediately purchase the product. These links are often displayed as Buy Buttons.

You can choose to open "Buy Now" links in the same window (aka tab) or in a new window, depending on the experience you prefer for your website visitors.

To have your Buy Buttons open in a new window, simply go to the WordPress Admin area. Then, go to Product Sets > WC Importer, and set the target option to "_blank".

For additional instructions, click here.

There are both pros and cons to opening Buy Buttons in a New Window.

Pros:

• Keeps users on your site so they can easily come back after viewing the product.
• Users can browse products without losing their place on your page.
• Allows for multiple product views without leaving your site.

Cons:

• Users may not return to your site after making a purchase.
• Higher chance of losing users if they close the tab after viewing the product.

For more information, check out written documentation here.