A Comparison Set is a way of displaying which merchants are selling a product. Comparison Sets are commonly shown on affiliate stores and WooCommerce product pages. Did you know you can also easily embed Comparison Sets in blog posts? Let's say you are writing an article about the best rock climbing products and you find that the Petzel Adjama Harness is the top rock climbing harnesses. You could just add a single link to one merchant selling that harness. Or, you can choose to take your content to the next level and embed a Comparison Set for that product.