How to Update Last Year's Gift Guides Without Starting Over
Instead of creating an entirely new guide, you can build on what you've already published.
Blog
Tips, updates and news from the Datafeedr team.
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Why the Most Interesting Product Isn't Always the Most Popular
Some of the most interesting products in a category are the ones that haven't become best sellers. They might offer an unusual feature, solve a specific problem, or appeal to a smaller group of shoppers with very particular needs.
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How to Write About Products Without Repeating the Same Recommendations
The challenge isn't always finding different products. It's finding something different and worthwhile to say.
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Finding Value in Underused Product Data
Product attributes, identifiers, availability, specifications, and merchant details can all offer insights that aren't immediately obvious.
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Guide
The Difference Between More Choice and Better Choice
At first, all that choice sounds great. There’s something for everyone. Then you actually have to decide what to order. Shopping online can create the same feeling.
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Guide
Why Similar Products Can Create Very Different Decisions
Two products can look nearly identical at first glance.
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Guide
Curating More Resilient Product Sets With Multiple Merchants
A strong Product Set shouldn’t depend too heavily on any one merchant.
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Guide
Why the Best Product Page May Not Have the Most Products
It’s easy to look at a product page with hundreds of options and assume it offers a better selection than one with 30.
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Guide
Finding the Next Article Inside an Existing Product Page
Coming up with a new content idea doesn't always have to start with a blank page.
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Guide
How Product Organization Reduces Decision Fatigue
Finding plenty of products is rarely the problem.
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Guide
How Context Changes the Way Shoppers Evaluate Products
A $200 suitcase can feel expensive until it’s sitting next to a $500 one.
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Guide
Building Content Around Shopping Moments
People rarely shop at random. There's usually a reason behind the search.